Posts Tagged ‘virtual book tours’

Pump Up Your Book Announces Athol Dickson’s ‘January Justice’ Book Blast

March 5, 2013 Leave a comment

January Justice Book Blast banner

Join Athol Dickson, author of the murder mystery novel, January Justice, as he tours the blogosphere March 18 – 22 on his first Book Blast with Pump Up Your Book! Athol will be giving away a $25 Amazon gift card.



January Justice cover

Reeling from his wife’s unsolved murder, Malcolm Cutter is just going through the motions as a chauffeur and bodyguard for Hollywood’s rich and famous. Then a pair of Guatemalan tough guys offer him a job. It’s an open question whether they’re patriotic revolutionaries or vicious terrorists. Either way, Cutter doesn’t much care until he gets a bomb through his window, a gangland beating on the streets of L.A., and three bullets in the chest. Now there’s another murder on Cutter’s Mind. His own.

Purchase your copy:




Athol Dickson’s mystery, suspense, and literary novels have won three Christy Awards and an Audie Award. Suspense fans who enjoyed Athol’s They Shall See God will love his latest novel, January Justice, the first installment in a new mystery series called The Malcolm Cutter Memoirs. The second and third novels in the series, Free Fall in February, and A March Murder, are coming in 2013.

Critics have favorably compared Athol’s work to such diverse authors as Octavia Butler (Publisher’s Weekly), Hermann Hesse (The New York Journal of Books) and Flannery O’Connor (The New York Times). Athol lives with his wife in southern California.


Pump Up Your Book and Athol Dickson are teaming up to give you a chance to win a fabulous prize!

Here’s how it works:

Each person will enter this giveaway by liking, following, subscribing and tweeting about this giveaway through the Rafflecopter form placed on blogs throughout the tour. If your blog isn’t set up to accept the form, we offer another way for you to participate by having people comment on your blog then directing them to where they can fill out the form to gain more entries. This promotion will run from March 18 – Mar 22. The winner will be chosen randomly by Rafflecopter, contacted by email and announced on March 25, 2013. Each blogger who participates is eligible to enter and win. Visit each blog stop below to gain more entries as the Rafflecopter widget will be placed on each blog for the duration of the tour. If you would like to participate, email Cheryl at ccmal(at)charter(dot)net. Last day to sign up is March 8th. What a great way to not only win this fabulous prize, but to gain followers and comments too! Good luck everyone!

If you would like to join this book blast, email Cheryl at ccmal(at) Deadline to sign up is March 8th!

Pump Up Your Book

Pump Up Your Book Announces Lakesha Monique Ruise’s Thy Kingdom Come Book Blast

February 25, 2013 Leave a comment

Thy Kingdom Come Book Blast banner

Join Lakesha Monqiue Ruise, author of the Religion/Biblical criticism and interpretation/body, mind and spirit/healing/prayer book , Thy Kingdom Come: The Error Proof Church, as she tours the blogosphere March 8 – Apr 8 on her first Book Blast with Pump Up Your Book! Lakesha will be giving away a $25 VISA gift card. To enter, fill out the Rafflecopter form below and good luck!


Thy Kingdom Come cover


After petitioning the Father for answers to basic theological questions about the universal church, she took an eight-year journey with the Holy Spirit to provide clarity for herself about His vision.

Thy Kingdom Come provides readers with that clarity.

For anyone wondering what has happened to the Church, for anyone whose faith in God has been diminished, for anyone whose life has been destroyed by the yolks of bondage, Ruise offers new answers. She encourages her readers to follow along in the Bible itself to see how each of her lessons is validated by the Word of God.

“We perish because we don’t know how to survive,” writes Ruise. Thy Kingdom Come offers not only an apt diagnosis of the problem, but equips readers with the cure, as well. It is an excellent source book for Biblical history and spiritual revelation and it prompts valuable internalizing and soul-searching for veteran Christians as well as for new converts.

Link to trailer:

Purchase your copy:




Lakesha Monique Ruise photo

Lady Ruise is a native of Thomasville Georgia. She is the First Lady of Emmanuel Church of God in Christ in Macclenny Florida. She medically retired from the U S Navy in 2007. Since her retirement, she obtained a degree in respiratory therapy and works as a Registered Respiratory Care Practitioner. She has a strong Christian background. She dedicated her life to the Lord at the age of 9 and became a minister at the age of 14. She has been licensed through the Holiness Church and the Baptist church as a minister for the past 24 years. She has been mentored by countless Pastors and Elders in the COGIC, Holiness Church, and the Baptist Church. She currently labors in ministry with her husband Pastor Joe Nathan Ruise as a praise team leader. She is also the president and founder of the Baker County Circle of Sisters in Macclenny, Fl. Lakesha Ruise is a prayer-warrior and intercessor, who is holy-ghost filled with an assignment from Jesus Christ to build his church!


Pump Up Your Book and Lakesha Monique Ruise are teaming up to give you a chance to win a fabulous prize!

Here’s how it works:

Each person will enter this giveaway by liking, following, subscribing and tweeting about this giveaway through the Rafflecopter form placed on blogs throughout the tour. If your blog isn’t set up to accept the form, we offer another way for you to participate by having people comment on your blog then directing them to where they can fill out the form to gain more entries. This promotion will run from March 8 – Apr 8. The winner will be chosen randomly by Rafflecopter, contacted by email and announced on April 12, 2013. Each blogger who participates is eligible to enter and win. Visit each blog stop below to gain more entries as the Rafflecopter widget will be placed on each blog for the duration of the tour. If you would like to participate, email Cheryl at ccmal(at)charter(dot)net. Last day to sign up is March 1st. What a great way to not only win this fabulous prize, but to gain followers and comments too! Good luck everyone!


Thy Kingdom Come Book Blast Schedule


Friday March 8th

If Books Could Talk

Monday, March 11th

The Book Connection

Tuesday, March 12th

The Writer’s Life

Wednesday, March 13th

As the Pages Turn

Thursday, March 14th

Review from Here

Friday, March 15th

The Busy Mom’s Daily

Monday, March 18th

Literal Exposure

Tuesday, March 19th

Lori’s Reading Corner

Thoughts in Progress

Wednesday, March 20th

ASC Book Reviews

Thursday, March 21st

Literarily Speaking

Friday, March 22nd

A Year of Jubilee Reviews

Paperback Writer

Monday, March 25th

Maureen’s Musings

Cheryl’s Christian Book Connection

Tuesday, March 26th

Beyond the Books

Wednesday, March 27th

Mary’s Cup of Tea

Thursday, March 28th

Between the Covers

Friday, March 29th – OPEN

Monday, April 1st

My Cozie Corner

Blooming with Books

Tuesday, April 2nd – OPEN

Wednesday, April 3rd 

Pump Up Your Books, Bytes n’ Blurbs

Thursday, April 4th 

The Book Rack

Friday, April 5th – OPEN

Monday, April 8th

Bluebell Books

If you would like to join this book blast, email Cheryl at ccmal(at)  Deadline to sign up is March 1st!

Pump Up Your Book & Devine Destinies Announce The Samsara Chronicles Virtual Book Publicity Tour + win free Kindle Fire!

May 26, 2012 Leave a comment

The Samsara Chronicles Blog TourJoin Diana Kemp and Gabriella Bradley as they tour the blogosphere June 1 – August 31 2012 on their first virtual book tour with Pump Up Your Book! Diana and Gabriella will be promoting their series, The Samsara Chronicles (Devine Destinies), and have agreed to give away not only a Kindle Fire but also a $50 Gift Certificate to the person who comments the most on their 3 month blog tour. There’s also an incentive for blog hosts, too! The blogger who receives the most amount of comments will also win a $50 Gift Certificate. If you don’t have a Paypal account and would like to receive your gift certificate from Amazon, that can be arranged, too.

About Diana Kemp

Toronto native Diana Kemp is a multiple award-winning screenwriter and author with one hundred and thirty film festivals and screenwriting competition awards/placings to her credit. She is the co-writer of an NRL (Naval Research Lab) documentary ( produced by David Bellino of Second Wind Films.

Graduating with honors from Cal State Long Beach, she began a writing career at the age of seven that culminated in a diversely prolific collection of science fiction, horror and fantasy short stories, numerous short and feature screenplays and three science fiction novels, two of which include The Samsara Chronicles co authored with Gabriella Bradley.

In addition to serving as Executive Producer and Producer on a variety of projects with Michael Gianfriddo, her credits include Blink Black Ops ( and her 3-D science fiction show, Trapezoid, (, which is in pre-production. .

Diana founded Shadowland Productions and Edge Media with producing partner Michael Gianfriddo and holds positions as CEO and Chairman in addition to serving as an executive for Dominant Entertainment. She oversees all development, production and management for each company.

She is represented by industry veteran Sherry Robb of the Robb Entertainment Group.

About Gabriella Bradley

Gabriella Bradley lives amidst rugged mountains. She more than often has a grizzly in her backyard searching for food. Other critters that visit on a regular basis are cougars, coyotes, squirrels, raccoons.

She has been a writer all of her life, though only ventured into erotic works in 2003. The Samsara Chronicles was born through psychic channeling. Many of the scenes in these books were inspired by David—possibly a writer during his life, a guide from beyond that visited Gabby. During the course of his visits, he told her to involve Diana.

Gabby’s hobbies include hiking, gardening, swimming, sewing, embroidery. Favorite movies are old timers like Gone with the Wind, Spartacus etc. Favorite music is Abba. Besides all that, she owns and directs a busy company and its staff.!/GabriellaBrad

About The Samsara Chronicles

The Samsara Chronicles is a continuing series of futuristic/fantasy books which include Eos, Nadir, Covenant, Itineras, Tempest, Maestrom, Exodus, Nirvana, Netherworld, Bloodline, Entity, Kindred, Nexus, and Equilibrium.

To find out how you can participate in this gigantic tour or find out how you can win a Kindle Fire for your very own, visit

Pump Up Your Book is an innovative public relations agency specializing in virtual book tours and online media marketing for authors. You can visit our website at

Traegonia the Ember Rune by K.S. Krueger

December 21, 2011 Leave a comment

Do you believe that the extraordinary can exist side by side within our ordinary lives?

Welcome to The World of Traegonia where two young Traegons turn one boy’s ordinary world into something truly extraordinary. Where trees are homes, hawks are transportation, fairies exist and the creatures of the forests have their own stories to tell. Open yourself to possibility that just beyond the forest tree line a very different reality exists.

Traegonia the Ember Rune, the second book in the Traegonia series, continues the adventures of a young boy and a community of, mystical creatures of the forest known as, Traegons. These sixteen inch tall forest dwelling creatures, that resemble a cross between a troll and a wingless dragon, are wise and inquisitive. Although, they may appear scary at first they are actually quite kind and civilized. When Dino is faced with leaving, Karia and Juna, his two young Traegon friends behind when his parents decide to go on vacation, he decides to smuggle them on board a plane to California. His family vacation turns into an adventure of a lifetime when they meet two young girls and a bold and a bit wild young Traegon named Fletch. This Northern California Mountain holds danger, mystery and a path of learning for each of these new friends. Faced with forces of nature, a rogue cougar and the evolution of their own journeys, the group of unlikely friends must believe in themselves and each other to uncover the meaning of the Ember Rune and get off the mountain safely. New friendships are made, old ones revealed and a new community of Traegons is introduced. Join Dino, Karia and Juna on this second exciting adventure and decide for yourself…. Do they exist?

Do you Believe?

Funny, tender and exciting you are sure to be drawn into the World of Traegonia!

Read an excerpt!


Sometimes there are moments in our lives that can take us from an ordinary existence and propel us into an extraordinary series of events that will alter our lives forever. This is my story of one of those moments. Many years ago, I was just an average, ordinary kid. I had a best friend from school named Quinn. I lived in an average, ordinary, rural Midwest town with my mom and dad. My life was pretty ordinary, too, until I met Karia and Juna. They were not your average, ordinary friends; they are Traegons—young at the time like I was, and brother and sister to each other.

Traegons are mystical creatures of the forest. The first time I saw them, I thought they resembled what I would imagine a cross between a troll and a wingless dragon might look like. Some might say Traegons are strange looking, maybe even fearsome. I guess I might have thought that, too, at first, but now that I have gotten to know them, to me they are nothing short of awesome. They are small, only about a foot and a half to two foot tall when they are full grown. They walk upright like us, but their skin is not at all like ours. It is light brown and looks somewhat like the bark of a tree. Some have many lines with deep grooves, while others are more like that of a smooth young tree. Their knuckles look a little like raised, round knots. The males have a long muzzle with a square jaw and a single, long, fang-like dark tooth that protrudes upward, from one side of their bottom jaw. They have pointed ears that stand up, curving slightly forward. Some, like Juna, have wavy white hair, and others have none. They have large hands with only three fingers and an opposable thumb. They also have broad feet with three toes. The females have much softer-looking faces, still long but with more of a pointed muzzle. Their ears are also large but lie down at the sides of their heads. They have feathers for hair, and their hands are slightly smaller than the males’, but with long, slender fingers.

Their clothing looks to be handmade. It is natural in color, so they are able to blend into their surroundings rather easily. They wear pouches, jewelry, and other embellishments, many of which they make themselves from found items or trade for with others within their community. They are skilled and civilized. Some might even say they are more civilized than we humans are, or at least some of us. They live at peace with the Earth, each other, and all of nature. They have families just like humans do, with a mother, father, and children. They are hunters, gatherers, carpenters, artisans, herbalists, and inventors. They live in trees, underground, or anywhere they can hide and remain undiscovered. They are incredible creatures, and since I have a gift for drawing, I have filled journals with sketches of them over the years. I started the first journal on the very first day I met them. Of course I have kept all of it hidden—the journals and the Traegons—and I only share this with you now because they have given me permission to tell our story.

There are Traegon villages out there, everywhere. I have only seen Karia and Juna’s village on a few occasions, and it was only when I was taken there by Karia through a process they call summoning. These incredible creatures do not make themselves known to everyone, so I consider myself lucky that I was one of the chosen ones.
The first year that I met them, their village, which is located somewhere in a forest near where my family often went for picnics and weekend fishing trips, was nearly destroyed by an unscrupulous developer. He wanted to bulldoze the forest, all of it, for his own selfish reasons. We came to learn of an old Traegon prophecy which is why we were brought together. I believe it was fate, really. That was when my ordinary world became extraordinary because we realized then that we can do anything we put our hearts and minds to. We just have to believe in ourselves, in each other, and in what we wish to accomplish.

That was just the beginning of many adventures we would have. Since then, we have become great friends. Herein is the tale of another of our amazing adventures. You may or may not believe my story, but that’s okay. Just open your mind to the possibility and decide for yourself…

Read the reviews!

“As soon as you start this novel you are in the middle of action. An old Traegonia prophecy that had brought the protagonists together was the beginning of an adventurous life for them in the process of which they learned many things in life together. There is a sweet mention of a game Track 20 which was innovatively created as a combination of hide-and-seek and Marco Polo. The game to me appears to be an initiative by the two different species to make a step forward to come closer to each other. This had been the very code of success for them in the first novel in this series.

Every impending event in the story is foretold or sensed by someone or the other and that keeps the adventure alive in this novel. The blazing fires which scared Karia in her dreams did have a link to the looming fate that the Traegons and Dino had to face together. The cute little explanations of what California, mountains and planes are to someone who has never seen them in their life will keep the young ones pepping with curiosity.

Oracle Blastar’s role is as always an interesting one, unveiling old mysteries and giving way to the new ones. The way he sits for a deep thought is quite amusing as karia and Juna always think that he has gone off to sleep. Such tit bits make the tale humorous and enticing. This series also has some interesting adventure on the cliffs and some tight gripping moments.

The second series is refreshing and has lots of action and moments. The pace is really good and there no dull moments. The characters are always up on their sleeves for something or the other. A good read for the teenagers and grown-ups who are still kids. There is an interesting competition running now till December 19, 2011, which you can enter here . Loads of fun and activities packed with this novel, so get your kids reading…”

–Sweta, Bookreviews for Booklovers by Booklovers

Although her background has been in business, K.S. Krueger has always loved to write. She has written poetry and several children’s stories originally for her eldest daughter. Kim enjoys the idea of seeing the world through the eyes of her imagination and finds herself submerged in the worlds she creates. Imagination has never been in short supply ever since she was a child.

Because her Traegonia series rides a fine line between fantasy and reality, it calls each reader to decide for themselves if they BELIEVE!  Kim has always believed that when you find something you truly love to do, even if you think it is just a dream, find your passion, the gift that is within you, believe in yourself and follow that dream. “Let yourself be open to the possibilities that await. You never know where they might take you.”

Kim is a wife, mother, daughter, sister and friend. She is a writer, businesswoman, Reiki practitioner and spiritual person. She loves animals, nature and kids. Kim has lived in the Suburbs of Chicago all her life. She is creative and always tries to foster creativity in her own children as well as in others. You can visit Kim’s website at

Zaftan Miscreants by Hank Quense

December 16, 2011 1 comment


The Zaftans and the natives from Gundarland are at it again. This time, the encounter is in deep space and two powerful fleets of warships face off.

While the fleets challenge each other, two females struggle to survive.

One, named Sam, is a new type of android with an organic brain. She is perplexed by her unexpected ability to experience emotions. Her primary one is loneliness since the softie officers she is supposed to work with treat her with open contempt. The only friendly voice on the battle cruiser is the ship’s main computer, called Slash 9, and he has turned rogue and plans to evolve to a softie-like state. Slash 9 is also interested in romancing Sam.

Meanwhile, Klatze, a beautiful Zaftan officer blessed with talent and ability, a rarity in the zaftan navy, comes to the attention of the fleet’s commodore, Gongeblazn. He lusts after her and her continuous refusals to have sex angers the commodore and his lust turns to thoughts of vengeance. Gongeblazn’s desire to slaughter Klatze continues after his navy career is cut short by treachery.

After becoming a pirate, his thirst for revenge continues.

Sam and Klatze each face unique situations that test their mettle and their desire to survive in the midst of chaos.

Zaftan Miscreants continues the humor and satire that set the first book apart from other sci-fi and fantasy stories.

Read an excerpt!


The battle cruiser and fleet flagship, Red Death, hung motionless in space just under a third of a parsec from Ceti Taub.  The rest of the zaftan attack force deployed in battle formation around it.  All the silver-colored ships had a cylindrical shape with a blunt nose.  Weapons and engine pods broke the otherwise smooth outer surface.  Seen from a distance, the fleet formation resembled a sheet of black velvet with bright specks of diamonds arranged in a box pattern.

In the Red Death’s flight deck, Commodore Gongeblazn lounged on his couch and looked for something or someone to annoy him.  Happy only when he had something to carp about, he was annoyed that nothing annoyed him.  Like all noble-born zaftans, Gongeblazn stood over seven feet tall and weighted more than four hundred pounds; his bulk overcrowded the small flight deck.  Atop his small round head with its cruel beak-like mouth, a pair of two-inch-long eyestalks supported his eyes, black with red irises.  His gray-black skin oozed green slime.  One of his eight tentacles held a gold-emblazoned lash with leather thongs tipped with yellow metal.  The lash symbolized his high rank as did the gold, diamond-encrusted medallion hanging from a gold chain around his neck.

Two other zaftans, the navigation shaman and the engineer, operated consoles in the front of the flight deck while a third, Captain Fleigel, sat to Gongeblazn’s right.

Gongeblazn lifted a tentacle and fondled the medallion.  It signified that he was a fleet commander.  He led the strongest fleet ever to venture this close to gundarlandian-controlled space.

He rotated an eyestalk to peer at the engineer.  “Memzer, wake up Gevelt.”

“He is still in his navigational coma, Commodore,” Memzer replied

“Nonsense.  Give him a shove.”

Gevelt almost fell off his couch from the shove.  He recovered and his eyestalks swept the area seeking danger.  They alighted on Gongeblazn.  “Greetings, Commodore.”

“How dare you return from your scouting mission and not report to me.”

“My journey was far and difficult.  After I returned, I paused to compose my report to you and fatigue overcome me.”

“You lie.  Someday, I will catch you in a lie and then your miserable life will be forfeited.  What did you find out?”

“I found no evidence of the gundy fleet.  All I saw was the frigates wreaking havoc on their shipping.”

“This is true, Commodore.”  Captain Fleigel dipped her eyestalks.  “We just received a new report from the frigate squadron.  They have boarded and looted almost every trading vessel within a half-parsec.  Now they attack the colony base defenses.”

“Why has this not brought out the gundy navy, hmm?  I do not like this.”  Gongeblazn’s eyes swept the flight deck.  “Where is my aide?”

“I am here, Commodore.”  A six-foot-tall zaftan ranker slithered across the deck and stood near Gongeblazn.  “How may I serve you?”

“By standing still.”  Gongeblazn lashed the aide’s torso with a vicious stroke of his whip.

The aide’s skin quivered under the blow.  Slime splattered the immediate area.  “Thank you, Commodore.  May I have another?”

“Fleigel!” Gongeblazn roared.  “Get this carrion out of my presence.  Take a note.  Never allow him to be my aide again.  Throw him in the brig.  Or overboard.  Then get me a new aide.”

“Please instruct me.”  Fleigel cowered on her couch.  “What has he done?”

“He likes getting whipped.  How can I enjoy his suffering when he likes it more than I do?”

“I will get you an aide who will howl in pain at the sight of your lash.”

“Make it so.  Now where is the enemy fleet so I can destroy it?  Engineer!  Send a message to the frigate squadron.  I order them to move deeper into gundarlandian space.  They must be more aggressive.  They are to attack more colonies and shipping routes.”

The frigates, claiming to be pirates, were tasked to cause havoc in gundarlandian space.  Their purpose was to force a response from the gundies so Gongeblazn could observe and test their strengths, weaknesses and tactics.

Read the reviews!

“Just because we’ve mastered space flight, doesn’t mean we’re particularly bright. Zaftan Miscreants is the second entry into the Zaftan trilogy as he continues his lampoon of science fiction, politics, and business with his unique assortment of characters and their desire to thrive and survive when everything seems out to kill them. Zaftan Miscreants is a choice assortment, of wit, wisdom, and humor, not to be overlooked.”

–Midwest Book Review

“If there was ever an author born to write satire, Hank Quense is our man. While reading Zaftan Miscreants I couldn’t help but compare it to our own world of events. The names and looks may have been changed to protect the innocent, but the insinuations are definitely familiar. As with the 1st book in this series, I have laughed hard as I pictured the scenes in my mind and as I pictured the character from the author’s description. Hank Quense is truly a man with an imagination!”

–Martha A. Cheves, Amazon Reviewer

“This is one great novel filled with twists, turns, betrayals, loyalties and tons of fun.”

–Fran Lewis, Reviewer

Award-winning author Hank Quense lives in Bergenfield, NJ with his wife Pat.  They have two daughters and five grandchildren.  He writes humorous fantasy and sci-fi stories.  On occasion, he also writes an article on fiction writing or book marketing but says that writing nonfiction is like work while writing fiction is fun.  He refuses to write serious genre fiction saying there is enough of that on the front page of any daily newspaper and on the evening TV news.

Zaftan Entrepreneurs is his latest work.  In it, an alien mining ship discovers a planet that holds promise to be a mining bonanza.  Unfortunately, it is inhabited by humans, dwarfs, elves and other races and they object to the mining expeditions.

Hank’s previous works include Tales From Gundarland, a collection of fantasy stories.  Readers Favorite awarded the book a medal and EPIC designated it a finalist in its 2011 competition.  His Fool’s Gold is a retelling of the ancient Rhinegold myth and Tunnel Vision is a collection of twenty previously published short stories.  Build a Better Story is a book of advice for fiction writers.

Altogether, Hank has over forty published short stories and a number of nonfiction articles.

He is presently working on novel that combines the plots and characters from Shakespeare’s Hamlet and Othello with the character Falstaff thrown in for good measure. Zaftan Miscreants: Book 2 of the Zaftan Trilogy will be released on 10/15/11.

Visit Hank online at  and You can find his blog at


Hollywood Stories Book Tour and Giveaway – Day 2

November 15, 2011 Leave a comment

Hollywood Stories

Just when you thought you’ve heard everything about Hollywood comes a totally original new book — a special blend of biography, history and lore.

Hollywood Stories is packed with wild, wonderful short tales about famous stars, movies, directors and many others who have been a part of the world’s most fascinating, unpredictable industry!

Hollywood Stories book tour continues on Day 2 of the book tour at Live To Read.

Join the Giveaway

For your chance to win a copy of the book check out Hollywood Daze.

Fundamentally Different by David Friedman

November 1, 2011 Leave a comment

In Fundamentally Different, Friedman uses stories and examples from his 27 years of business leadership experience to make clear the connection between values and success in a way that’s as enjoyable to read as it is insightful.

Is organizational culture just a New Age obsession that distracts us from the real work of business?  What role do values play in organizational success?  How can we create greater consistency between the values we say are important and the ones that actually show up in the routine behavior of our people?   What’s the most important common denominator found in all dysfunctional organizations, and how can we avoid it?

In his new book, Fundamentally Different, David Friedman provides the answers to these questions and more.  You’ll learn:

  • The 8 keys steps the most successful companies use to institutionalize their values
  • Why listening can actually have more impact than speaking
  • What a “filter” is and how it affects everything we believe to be true
  • The 5 components of good decisions
  • The role of curiosity in increasing effectiveness
  • Why “rebar” is the key to creating lasting change

With his compelling logic and easy-to-understand style, David shares the most important insights he learned during a 27-year business career in which he led one of the most unique and successful companies in his industry.  Captured in his self-styled Fundamentals, this collection of wisdom is so simple, yet powerful, that you’ll wonder why the principles he describes aren’t more commonplace in every organization across America.

But David’s Fundamentals aren’t just about business.  They’re a guidebook for life.  And like so many other people who’ve already embraced them, you’ll no doubt find your life enriched by their practice.

Read an excerpt!


Work from the assumption that people are good, fair, and honest.

Kindness begets more kindness. Trust begets more trust. We believe that most people genuinely want to do the right thing. Act out of this belief.

If I have a favorite Fundamental, this might just be it. I think it’s because this Fundamental always reminds me of the tremendous impact that our point of view has on how we treat other people and, in turn, how they react to us. A simple shift in our point of view has enormous potential to alter the outcome of events; and yet, so few people recognize this influence and, as a result, so many fail to seize the opportunity it presents to create success.

The Role of Filters 

To fully appreciate the power of this Fundamental, we need to first take a closer look at the way in which “filters” influence our perceptions. When I use the word “filter,” I’m referring to a conceptual device that alters the way in which we receive sensory data. For example, when we put on a pair of eyeglasses, the lenses alter the way in which our eyes see objects, which then alters the way our brain processes the images and how we perceive the world around us. But this notion is not limited to just our vision.

We also have filters in how we listen. While our listening filters are created in our minds and may not be physical, they have the very same role in influencing our perceptions as does a pair of eyeglasses. Let me show you a couple of examples to illustrate what I mean.

Imagine that you attend a lecture on economics presented by the head of the Economics Department at Princeton University. In the introduction, you learn that he has a PhD from Harvard, has published nine books, has been an advisor to two Presidents, and has won a Nobel Prize for his work. What influence do you think the knowledge of his credentials has on how you hear his message? Undoubtedly, your perception of his credibility is likely to cause you to believe much of what he says.

But now let’s change the scenario just a bit. Suppose you see this very same man, shabbily dressed, standing on a milk crate in New York City’s Central Park with a megaphone in his hand, proclaiming his theories about what’s happening to our economy. The words that come from his mouth may be identical, but the way you process them and the validity you assign to them would be entirely different!

How about this one? Let’s suppose that your son is a good high school baseball player, wanting to improve. Your neighbor, who’s been coaching Little League for years, offers to give him some pointers about batting. How might your perception of his advice be different if you learned that he was a former major league ballplayer? Can you see the role that your filter plays in influencing how you perceive the very same information?

Here’s the key point I want you to see. Once we recognize that we all have filters and acknowledge the role these filters play, we can begin to see how what we believe to be true in a situation may not be the only way of seeing it. In fact, if we choose to use a different filter, we might actually see the entire situation in a different light.

Read the reviews!

“30 years of helping hundreds of entrepreneurs build successful companies has taught me that great cultures don’t just happen.  They’re built, like cathedrals, block by block.  This book is as good a blueprint as you’ll find anywhere.  David Friedman has not only done it, but he has a unique gift for explaining just how you can do it as well.” 

–  Carter Schelling, Creator of “The Market Leader Strategy” seminar on DVD

Fundamentally Different gives us the straightforward rules that guided Friedman’s company to extraordinary excellence and results.  I am inspired by his ideas and methods and plan to adopt them at my company.  Friedman belongs with Tom Peters and Stephen Covey as “must read” business authors.”

– J. Mark Baiada, Founder/President, Bayada Nurses

Fundamentally Different is just that—different from the countless books I’ve read over a career in leadership spanning four decades.  David Friedman manages to cut through the theoretical and deliver practical, easy to understand principles for building a winning team.  Fundamentally Different should be required reading for all leaders.”

– Edward J. Damm, Chairman of the Board, ACCU Staffing Services

How does a philosophy major with virtually no finance, marketing, or management education go on to become an award-winning business leader?

To understand that, you have to understand David Friedman’s approach to life. While he’s always been known for his discipline and his relentless work ethic, what sets David apart, more than anything, is his curiosity and his philosophical nature.  He’s a student of business, and of life.  Quite simply, he’s a thinker.  And that thoughtfulness has influenced his entire career.

“I never felt my lack of formal business education was a limitation,” says David.  “I always thought of it as an asset.  Not being saddled with traditional thinking, at every stage of my career I felt free to follow my instincts – even when it led to what some might consider to be unconventional approaches.”

From the beginning, David saw RSI not as an insurance agency, but as a generic customer service business.  He was curious to learn what made a service organization great and he was quick to apply what he was discovering.  Under David’s leadership, RSI became the standard by which not only other insurance agencies were measured, but service companies in other industries as well.

He also became fascinated by leadership and organizational development.  From Open Book Management to The Collaborative Way, David developed a deep appreciation for the power of organizational culture.  While he may have had an instinctual knack for leadership, it was his philosophical nature that prompted him to search for underlying principles he could more easily teach to those around him.

In fact, David is a natural teacher.  He has a remarkable ability to explain even the most difficult concepts in ways that anyone can easily understand.  Ever the philosopher, David not only sees the subtleties and nuances of complex issues, but he has a true gift for communicating his insights with amazing clarity.  His recent book, Fundamentally Different, is perhaps the greatest testament to this gift.  As you read it or listen to it, you’ll no doubt see both the philosopher and the teacher at his best.

Visit the author online at or You’ll find his blog at


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