Fundamentally Different by David Friedman
In Fundamentally Different, Friedman uses stories and examples from his 27 years of business leadership experience to make clear the connection between values and success in a way that’s as enjoyable to read as it is insightful.
Is organizational culture just a New Age obsession that distracts us from the real work of business? What role do values play in organizational success? How can we create greater consistency between the values we say are important and the ones that actually show up in the routine behavior of our people? What’s the most important common denominator found in all dysfunctional organizations, and how can we avoid it?
In his new book, Fundamentally Different, David Friedman provides the answers to these questions and more. You’ll learn:
- The 8 keys steps the most successful companies use to institutionalize their values
- Why listening can actually have more impact than speaking
- What a “filter” is and how it affects everything we believe to be true
- The 5 components of good decisions
- The role of curiosity in increasing effectiveness
- Why “rebar” is the key to creating lasting change
With his compelling logic and easy-to-understand style, David shares the most important insights he learned during a 27-year business career in which he led one of the most unique and successful companies in his industry. Captured in his self-styled Fundamentals, this collection of wisdom is so simple, yet powerful, that you’ll wonder why the principles he describes aren’t more commonplace in every organization across America.
But David’s Fundamentals aren’t just about business. They’re a guidebook for life. And like so many other people who’ve already embraced them, you’ll no doubt find your life enriched by their practice.
Read an excerpt!
Work from the assumption that people are good, fair, and honest.
Kindness begets more kindness. Trust begets more trust. We believe that most people genuinely want to do the right thing. Act out of this belief.
If I have a favorite Fundamental, this might just be it. I think it’s because this Fundamental always reminds me of the tremendous impact that our point of view has on how we treat other people and, in turn, how they react to us. A simple shift in our point of view has enormous potential to alter the outcome of events; and yet, so few people recognize this influence and, as a result, so many fail to seize the opportunity it presents to create success.
The Role of Filters
To fully appreciate the power of this Fundamental, we need to first take a closer look at the way in which “filters” influence our perceptions. When I use the word “filter,” I’m referring to a conceptual device that alters the way in which we receive sensory data. For example, when we put on a pair of eyeglasses, the lenses alter the way in which our eyes see objects, which then alters the way our brain processes the images and how we perceive the world around us. But this notion is not limited to just our vision.
We also have filters in how we listen. While our listening filters are created in our minds and may not be physical, they have the very same role in influencing our perceptions as does a pair of eyeglasses. Let me show you a couple of examples to illustrate what I mean.
Imagine that you attend a lecture on economics presented by the head of the Economics Department at Princeton University. In the introduction, you learn that he has a PhD from Harvard, has published nine books, has been an advisor to two Presidents, and has won a Nobel Prize for his work. What influence do you think the knowledge of his credentials has on how you hear his message? Undoubtedly, your perception of his credibility is likely to cause you to believe much of what he says.
But now let’s change the scenario just a bit. Suppose you see this very same man, shabbily dressed, standing on a milk crate in New York City’s Central Park with a megaphone in his hand, proclaiming his theories about what’s happening to our economy. The words that come from his mouth may be identical, but the way you process them and the validity you assign to them would be entirely different!
How about this one? Let’s suppose that your son is a good high school baseball player, wanting to improve. Your neighbor, who’s been coaching Little League for years, offers to give him some pointers about batting. How might your perception of his advice be different if you learned that he was a former major league ballplayer? Can you see the role that your filter plays in influencing how you perceive the very same information?
Here’s the key point I want you to see. Once we recognize that we all have filters and acknowledge the role these filters play, we can begin to see how what we believe to be true in a situation may not be the only way of seeing it. In fact, if we choose to use a different filter, we might actually see the entire situation in a different light.
Read the reviews!
“30 years of helping hundreds of entrepreneurs build successful companies has taught me that great cultures don’t just happen. They’re built, like cathedrals, block by block. This book is as good a blueprint as you’ll find anywhere. David Friedman has not only done it, but he has a unique gift for explaining just how you can do it as well.”
– Carter Schelling, Creator of “The Market Leader Strategy” seminar on DVD
“Fundamentally Different gives us the straightforward rules that guided Friedman’s company to extraordinary excellence and results. I am inspired by his ideas and methods and plan to adopt them at my company. Friedman belongs with Tom Peters and Stephen Covey as “must read” business authors.”
– J. Mark Baiada, Founder/President, Bayada Nurses
“Fundamentally Different is just that—different from the countless books I’ve read over a career in leadership spanning four decades. David Friedman manages to cut through the theoretical and deliver practical, easy to understand principles for building a winning team. Fundamentally Different should be required reading for all leaders.”
– Edward J. Damm, Chairman of the Board, ACCU Staffing Services
To understand that, you have to understand David Friedman’s approach to life. While he’s always been known for his discipline and his relentless work ethic, what sets David apart, more than anything, is his curiosity and his philosophical nature. He’s a student of business, and of life. Quite simply, he’s a thinker. And that thoughtfulness has influenced his entire career.
“I never felt my lack of formal business education was a limitation,” says David. “I always thought of it as an asset. Not being saddled with traditional thinking, at every stage of my career I felt free to follow my instincts – even when it led to what some might consider to be unconventional approaches.”
From the beginning, David saw RSI not as an insurance agency, but as a generic customer service business. He was curious to learn what made a service organization great and he was quick to apply what he was discovering. Under David’s leadership, RSI became the standard by which not only other insurance agencies were measured, but service companies in other industries as well.
He also became fascinated by leadership and organizational development. From Open Book Management to The Collaborative Way, David developed a deep appreciation for the power of organizational culture. While he may have had an instinctual knack for leadership, it was his philosophical nature that prompted him to search for underlying principles he could more easily teach to those around him.
In fact, David is a natural teacher. He has a remarkable ability to explain even the most difficult concepts in ways that anyone can easily understand. Ever the philosopher, David not only sees the subtleties and nuances of complex issues, but he has a true gift for communicating his insights with amazing clarity. His recent book, Fundamentally Different, is perhaps the greatest testament to this gift. As you read it or listen to it, you’ll no doubt see both the philosopher and the teacher at his best.
Subscribe to Our Feed!
Pump Up Your Book!
What Our Clients Have to Say…
--Christa Allan, author of WALKING ON BROKEN GLASS
"...This has been an awesome experience!!!"
--Dolen Perkins-Valdez, author of WRENCH
"I love touring with PUYB. Dorothy and gang are the tippy top!"
--Kim Smith, author of BURIED ANGEL
"...I've really enjoyed working with you these past 2 months. Your encouraging comments and always funny upbeat personality has been the highlight of each and every day we prepared for this tour. I'll be sad when it's all over. :( I highly recommend you to any author looking for an online publicist."
--Victoria Simcox, author of THE MAGIC WARBLE
"The "good press" about you is no lie! I'm very happy about the mention in the Chicago Sun Times! Yay!"
--Joanne Sundell, author of MEGGIE'S REMAINS
"The world of publishing has changed so dramatically that it’s imperative to go where people are reading and talking about books and buying them – which is online. Dorothy Thompson came highly recommended and she has been great!"
--Gary Morgenstein, author of JESSE'S GIRL
"This tour has been wonderful as was the first – I hope you are booked solid for August. Your presentational data is so well done and professionally presented – you truly represent us so individually and in the best light. I hope all of your clients really understand and appreciate what you provide and what it takes to bring it all together. You personalize each person (client) and really extend yourself in every way. And you are so honest and basically very up-front in fulfilling all of your activities. As I always say, “You are such a sweetheart!”"
--Angus Munro, author of FULL HOUSE - BUT EMPTY
"This has been a wonderful experience. Dorothy Thompson and her whole team are very committed to each author, take each author’s tour very seriously, and work towards maximum exposure in the right places.
This is the best book promotion expenditure I’ve made in terms of return on investment. I highly recommend Pump Up Your Book Promotion.
--Phyllis Zimbler Miller, author of MRS: LIEUTENANT
"This past month has been just amazing. Thank you so much for all you did to get the word out there…I loved your emails, always sprinkled with good humor and good sense…
I look forward to VBTing with you again in October for Breast Cancer Awareness month."
--Linda Merlino, author of BELLY OF THE WHALE
"The tour’s going really well – my amazon book sales are up and the blog postings are storming up the google search pages..."
--Gabriella Goddard, author of GULP!
"I have found my virtual book tour experience to be thought provoking and illuminating. It has made me think my book and my writing in much more thoughtful manner. I truly believe that virtual book tours help writers and inform readers, and I know that I will be doing one for all of my future novels."
--Bernadette Steele, author of THE POETRY OF MURDER
"(The tour)...was 10 times harder than writing the book. Would I do it again? Sure. It was challenging but it was fun."
--Tony Robles, author of JOEY GONZALEZ, GREAT AMERICAN
"My publisher just told me that JANEOLOGY is going back for a second printing. That means sales are going strong! I’m sure much of this has to do with my blog tour. Woo hoo!
I’m having fun and I guess you can’t ask for more than that!"
--Karen Harrington, author of JANEOLOGY
“I am really enjoying my experience with Pump Up Your Book Promotion. The people are wonderful to work with, and my name and my book title – well they are popping up everywhere on the web.”
–HBF Teacher, NO TEACHERS LEFT BEHIND
- June 2014
- December 2013
- November 2013
- October 2013
- September 2013
- April 2013
- March 2013
- February 2013
- January 2013
- July 2012
- June 2012
- May 2012
- March 2012
- February 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- February 2011
- November 2010
- October 2010
- September 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- November 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008